(These arms are) Open all night | series: The Box Set

The song Open All Night on the Bounce album (not the Box Set) is from the same family.

In 2004 Bon Jovi created a 4-cd (1 dvd) box set with unreleased work,
called100.000.000 Bon Jovi fans can’t be wrong”.
In this series, The Box Set, I am discussing all of the 50 songs.

And it’s a welcome back post!
Because a few weeks ago, I quit this series. A major reason was that in 2019 I had already written about the songs that were up next:
So “Open all night” and “These arms are open all night” had already been discussed.

The following is an updated version from that post.
Making it the oldest post in this series. 

(These arms are) Open all night | series: The Box Set

For all women currently between 42 and 50, this was the male bench mark. God have mercy on our souls.

“This title, Open all night, we’ve used about five times.
We finally did a song on the Bounce record,
called Open all night.

Great title, we never could get it right.”
Jon Bon Jovi, 32 min 28 sec 

So according to Jon, there were five songs called Open All Night.
But even if you go with the three that were released, you’d have trouble distinguishing them.

The only mainstream version of Open all night is, like Jon said, on the album Bounce.

The Box Set, 100,000,000 Bon Jovi fans can’t be wrong, is for the fans and has the two other versions:
Open all night
and These arms are open all night.

Three different songs, but they’re all ballads which makes them similar.
And although the title of the song on Bounce is “Open all night”;
The lyrics of that song sing “These arms are open all night.”
Adding to the confusion about which song is which.

I’ve listened to all three songs, and here is what I found.

For clarity’s sake, I m going to assume the protagonist of these songs is male, and preferably Jon Bon Jovi, unless he specifically says that he is Jones and he drives a dented red Chevrolet then we go with that.
And we’ll assume the other person is a woman.

So here’s the three different songs:

1. Open all night
at 100,000,000 Bon Jovi fans can’t be wrong
live version Atlantic City 2004

Is about a girlfriend who has left to make it in the world and her boyfriend waiting at the bar, telling her not to worry.
Open all night refers to the boyfriend being open all night, meaning waiting for her.

2. These arms are open all night
at 100,000,000 Bon Jovi fans can’t be wrong
live version Borgota 2004

Is about a man who introduces himself as “Jones” and informs us he has a dented red Chevrolet, and gives a woman he met at the bar a detailed description how to get to his house.

Now if Jon Bon Jovi would try pick me up with this:
“These arms are open all night
If you need someone to talk to
A hand to hold onto and if it feels right
These arms are open all night
That would be a Hell YES! if ever there was any.

I would feel completely seen, wanted, desired, and although I m not a night person at all, I would make an exception.
This song identifies him as not being JBJ, but as “Jones”.
And I m actually surprised Jones sees the headlights of the woman behind him following him, because he confesses (out loud!?):
“God only knows how long it’s been that I been this lonely”

So instead of the gorgeous man Jon Bon Jovi – and then I have not even talked about the husky speaking voice Jon has and the sensitivity of the songs, and so on – so instead of that man who was glued to my wall in the 80s, who was my first concert, and who still falls into the category “I still definitely would”;
We’re now talking about someone I just met, in the middle of the night, who feels lonely?

I have not heard one reason to say Yes to this.

And even if it had been Jon “Rock God” Bon Jovi?
he shorter the encounter is gonna be, the more I want to feel special and loved, and a real connection. 

Which brings me to:

3. Open all night, main version, Bounce
album recording

There is a reason this is the one that made it to the main studio album.
It starts with a verse where Jon – Jon’s back! I like him MUCH better than somebody who introduces himself with a surname Jones – shares with us that he saw us coming from a mile away and noticed our poor little heart was bruised black and blue.

Then we get a verse where he tells us that he too, has been hurt. He knows how it feels. And that the last thing we need is another pickup line, so he’s not going to do that.
Maybe I should just quote this. Here are those verses:

“I saw you coming from a mile away
Trying to hide behind that pretty face
Bet my last dollar baby you been bruised
Poor little heart all black ‘n’ blue

Last thing you need’s another pickup line
You must have heard them all a thousand times
God only knows what you been through
Believe me I been broken too

It aches, it breaks, it takes your breath away
I’ve been around that block a time or two”

Okay, if there is a woman now, considering to NOT immediately go with Jon, she’s lying.

We just got picked up in 2,5 verse.

Bring in the chorus:
“Baby, I don’t want to fall in love with you
I try, try, try but I can’t get around the truth
Please don’t say my name, give this heart a break
I don’t want to make the same mistake but it’s too late
I’ll leave on the light
These arms are open all night”

Song number 3 wins.
Jon gets the girl.

This is such a no-brainer that I feel like an idiot even going through the rest of the song, but I will do so, as a sign of song-appreciation.

So we had Jon buttering us up with perfect verses and bringing it home with the best pickup chorus in the history of rock music and then we have:
(Take it away Jon)

“I got your taste in the back of my mouth
I want to reach in and pull it out
And I’d be lying if I didn’t say
When you’re this close I’m afraid

Of the way I’ll feel if I touch your hair
The way I’ll miss you when you’re not there
And that I’ll see you when I close my eyes
It’s too late, I’ve crossed that line

Not only did Jon have us at “Baby, I don’t want to fall in love with you”;
He now burns the very last of our entire defense system to the ground,
by admitting he too has fallen hard for us.
That he didn’t want to fall in love, he wasn’t looking for it, he wasn’t needy or lonely, and yet it happened anyway.
*soft sigh*
Isn’t life beautiful?

Are we now not all dreaming of being swept off our feet by someone we don’t want to fall in love with, but we just can’t help ourselves?

In another documentary, Jon speaks about his mixed feelings of singing ballads in front of a live audience. The interviewer tells him that the crowd was completely quiet the other night, when Jon sang his version of Leonard Cohen’s Hallelujah.
Jon answers:
There is a ballad called Open all Night, on Bounce, that I love for that reason.
But it gets the polite applause at the end, because it’s not that..”

*makes energetic hand gestures*
(18 min 30 sec)

After this analysis of the lyrics of Open all Night on Bounce, I don’t believe Jon.
I don’t believe anyone would not get it, if Jon sang this live.
That was not a “polite” applause.

That was “God that hurt please play a rock anthem to make it go away.” – applause.

It was a crowd with arms that were not just open for Jon;
They would have given them both to have him in it.

Rock Star Writer



(These Arms Are) Open All Night
is the sixth post in
The Box Set Series

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Bon Jovi concert reviews 1995-1996 Suzanne Beenackers YouTube

These arms are open all night (Live)
{from 100,000,000 Bon Jovi fans can’t be wrong}

Need to Bounce back today?

photo by Mark Weiss – click to go to his amazing book The Decade That Rocked, 2020

There are few things as frustrating, as having a good night sleep and a day filled with sunlight (sun? at least daylight), fresh air and hours of exercise with walking and cycling the forests of Nijmegen;
And having them punished by a headache.

Because I had not finished my second (!) coffee this morning, I thought there was a chance the headache was from caffeine withdrawal, so I had an extra coffee.
But to no effect.

So here I am, at the end of a frustrated afternoon, where I did not film the new video for my hibernating 1995 Bon Jovi Concert series on YouTube

I spent the entire morning studying all the notes I made (I have scripted out all the lines Jon has said during the Lahr concert, Germany)
Filmed the video too but threw it out because it wasn’t good enough.
And then there was the “
biathlon” which did not bring me home blushing and in radiant health, ready to reshoot.

Not good.
Not good at all.

But, and this is where YouTube turns out to be your Savior in times of need,
I was happily surprised by a YouTube suggestion:

A review of the Bon Jovi album Bounce.
And Bounce may be my favorite Bon Jovi album…. 

So I checked it out and not only am I totally loving the review;
Erik’s House: Bon Jovi BOUNCE (2002) Album REVIEW with SCORES

But Erik is creating an entire playlist of Bon Jovi reviews, starting with 2020.

Erik is funny, knowledgeable, and although everybody who gives almost all heavy guitar songs on Bounce a straight “ten” has already been cleared by me, it was when he shared his thoughts on the ballads and just casually threw in “Silent Night”;
That I knew this was a true fan.

So go check out Erik’s Bounce review on YouTube or at the bottom of this post.

And if you have a headache?
Then you go for the big guns and binge watch Erik’s entire list of Bon Jovi reviews.

Bouncing back guaranteed.

Rock Star Writer
New video Bon Jovi Concert Review Lahr 1995 expected tomorrow at:
Suzanne Beenackers YouTube

The New Rock Star Writer 

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Dry County: the well that keeps on giving

Click to go to YouTube playlist of Dry County live performances, starting with the very first in 1993

You never know if something is the beginning or the end of something, don’t you?
With relationships, I think many of us have thought we were at the beginning of something.
A thing that, in retrospect, never quite started but was held together by a desire for a lover, for a friend, for a career.
It was a Fata Morgana from our desire to belong, that did not exist in reality.

Once we took our eyes off it, just for a moment, it evaporated.
When we looked back, all we could see was hot vibrating air over desert sand.

And in all likeliness, that’s all there ever was.

But the opposite happens as well. That you do not wish, don’t want nor will it to life yet year after year?
That friendship is still going strong.
That lover is still your number one.
You still work for pleasure, the good experiences just layer on top of each other, and you have to pinch yourself time after time.
Is this real?

I am someone who does not count on anything to be there in the morning;
And as a result, I frequently get happily surprised.
Often I believe that something is so good, so outstanding, it can never last forever. 
Or, like I had with the 2019 Bon Jovi concert;
I KNOW, it’s not forever.

It’s 2,5 hours, and then you have to wait for years.
And if you add a Covid pandemic, you may have to wait for years times twice, before Bon Jovi plays Nijmegen, The Netherlands again.

Yet little did I know that the 2019 Bon Jovi concert I had been looking out for and preparing for for half a year;
Would not bring about an apocalypse of being a fan, where it would all come crashing down in a violent post-concert rebound.
The concert had been just the beginning.

I had not even scratched the surface of what being a Bon Jovi fan was going to bring me.

My journey into fandom, into Bon Jovi, and probably also the journey into me, had just started.

I know so much more about Bon Jovi, since then. And one of the songs that keeps unraveling and revealing its secrets, is Dry County.
Although of course it doesn’t;
No matter how often you listen to it, you can never fully understand it.

No matter how often you take your gaze off it;
No matter how many years go by;
No matter how often you listen to it, or alternatively regardless of how little attention you pay to it;

Dry County is the well that has always more to give.


The New Rock Star Writer 

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New videos on the 1995 concert series expected soon at
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video: the latest addition to the expanding collection of memorable Dry County performances. An extremely rare rendition of Dry County, sung in the original key.


New Year’s Day | Welcome to the new random Bon Jovi blog where we have no idea what we’re gonna do (and why that’s a good thing)

Click to watch a newly remastered 35 minute video from the concert Bon Jovi gave on New year’s Eve, 1990

The first of January is my strongest day of the year. You could even say that knowing it will soon come, is what gets me through December. 

New Year’s Day doesn’t just mark new beginnings, with the days getting longer and a full year ahead, it’s also the ending of a season where all my days seem to disappear somewhere under Christmas shopping, gift wrapping, meal planning, buying and or designing seasonal postcards, and so on.

In January we start over, to make ourselves or our lives aright.
At least, that’s how I see it.

So today was indeed spent doing the things I from now on want to do daily, as well as having a great time with friends, and walking and sunlight and cycling and being very excited for the whole new year-
but now at the end of the day, I feel:
For this Rock Star Writer project I have very little to show for….

It’s like so much has failed for this site, as well as for the YouTube series, that although I am still enthusiastic for about 80% of the projects, they are all so far behind on schedule that I almost don’t dare to show up for them.
Don’t dare to bring them back to memory, by picking them up!

As long as I keep them hidden under the last posts, no one will know. As long as I don’t post a new video, no one will know how much time has passed.

But then again: That is not how I want to start the year.
Or at least, it’s not how I want to start January 2nd.

So I ve decided to “come clean”.
To be honest about the mess I made, and take responsibility for not doing the things I said I was gonna do.
And what you can expect in 2021.


This site and channel started in 2019 as Rock Star Yoga. And I ve created about 50 videos for YouTube on juicy topics (I remember videos where I now can’t believe I dared to share that!) but also really novel ones that basically came down to a 50/50 mix of yoga and personal development with Bon Jovi.
And the result was really great.

But due to a combination of factors, some technical and some personal, I started feeling very conscious of the content.
And on top of that, the description boxes kept getting out of date, because I went through some changes with my offerings, website names etc.

A few weeks ago I started restoring them – which was a great idea.
But I also turned it into a new project where I blogged the restored video, and adding a new blog post as well.
In retrospect that’s when I got overwhelmed.
But blogging/ restoring my old content was not the first thing that failed.
I also had a series Live from London, which had stranded.

A series The Box Set, which had stranded.
And a YouTube series on concerts from 1995, that had also stranded.

But now the mess was so big that I have decided to cancel all series (The Box Set, Live In London, restoring old videos) and only pick up the YouTube concert series, from everything I started in 2020.

So I will commit to reviewing the Bon Jovi concerts 1995-1996.
You can subscribe to my YouTube to see them.

And for the blog?
I will do what has worked, time and time again, which is a line I even repeated in every description box on YouTube (too bad I didn’t understand its implications!).
It was:

“Blog with its own unique stories (+ address to this site) “

This blog Rock Star Writer will have its own, unique, one-off, single-shot stories of whatever comes up.

I’m singing Carpe Diem
I’m saying seize the day
Come on, let’s live forever
It’s new year’s day

from Bon Jovi, New year’s Day 2016 

Let 2021 be the year where we do not plan ahead.
And make it Carpe Diem instead.

Rock Star Writer

The New Rock Star Writer 

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New videos on the 1995 concert series expected soon at
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Have you gone ALL IN to the point you collapse with exhaustion and they have to carry you off the stage?

Click photo to go to the turning point show: Bon Jovi | Legendary Concert at Rosemont Horizon | Rosemont 1993

Ever since my college years where I once made the mistake to go out on Christmas Eve and there were only a handful of people in the bar
– in my defense: In the Netherlands Christmas is built around first and second day of Christmas, not Christmas Eve-
I seem to need this total Christmas disconnect wake-up call every 7 years or so.

And judging from the pointless exercise I just made to the business building where I have a mailing address only to find it closed early?
That 7 year marker was today.

You can’t escape destiny, because I sure as hell tried! 
You see, whereas normally I would never have gone there on a moment where there may be informal pre-Christmas afternoon drinks going on, with me being the casual visitor and ALL sides feeling awkward? 
I knew that was not the case this year! 

It’s 2020 and we’re all in lock down, saving me a lot of thinking about how to avoid being a party crasher at working life, extrovert life, or family life situations.
Or how to avoid being too heavily confronted with everybody who has entrepreneurial drinks, business drinks, or other work related drinks. 

It’s not that technically I would not be able to have them, although maybe by now it would be difficult because everybody knows I ll gladly clean up after you, pay you a bribe, or babysit your alligator;
Anything in order not to attend.

Technically, “I” was often welcome to attend.
But because what I stood for, who I am, wasn’t, I never wanted to go.

I felt I, as in who I really am, was never invited.

Although I had one friend in 2017 who invited the real me to her birthday. To this day I still remember and appreciate that, and I now know I was right in suspecting that real me was never invited all those other times and also that I was right in deciding I was never going to attend another party not feeling the way I was welcomed in 2017.

So although my problem with socializing is broader than just December, this month in particular, covering up, NOT naming things, and turning yourself inside and out to avoid confrontations, and to pretend everything is fine seems to be THE central underlying premises of all festivities.

I feel in order to be acceptable to people I have to dim my inner light to a degree that could barely hold a teapot lukewarm.

You cannot attend unless you re willing to play the game that everything is fine.
Even though, obviously, everything is rarely fine and the beehive usually has more the likings of a hornets’ nest.

So compared to other years I thought this year would be surprisingly easy in avoiding uncomfortable confrontations surrounding Christmas.
Until two hours ago and I stood in front of a dark office building.

Now I have a firm belief that everything happens for a reason.
For example, a not very far fetched scenario could be there was a letter from tax services in my mail, that would have spoiled my post-admin glow, which I attained when after basically 20 years of having a business, I could close the books Tuesday and sent them to my bookkeeper. 
Maybe Universe made sure an order I had placed for Christmas, was delayed and rescheduled twice, so I ended up housebound today.
By the time the parcel had arrived, I was too late and the building had closed.
Maybe I was never meant to find my mail today.

So it’s not the mail I worry about.

My worries are deeper, more profound, and they have the urgency of an existential crisis that needs to be solved NOW, as far as I am concerned.
Why am I disconnected from society?
What the F is this?
What is, the broader picture of the broader picture of the meta of things and THEN the meaning of life, for me?

The answer came to me by remembering a video which was posted this week.
Bon Jovi | Legendary Concert at Rosemont Horizon | Rosemont 1993

In the description box of this 1993 Bon Jovi concert, YouTube’s most popular Bon Jovi channel hAnD90 wrote: 

“This show was THE TURNING POINT of the Keep The Faith tour and the one that gave us the “holy” month of April.
Jon referred to this concert a couple of times in interviews himself.

Allegedly, someone had said to him backstage that this would be the last time he’d be able to play such a venue since Keep The Faith had been far behind most people’s expectations and ticket sales weren’t going well either.

It is said that this put Jon over the edge and they went on to perform as if it was the last time they’d be able to take any stage.

Concert attendees stated that Jon had to literally be carried off stage due to physical exhaustion after the set.

Jon Bon Jovi had to be carried off stage.
At the threat of being pushed down in rock n roll hierarchy, 7 years after achieving world fame and beyond with the album “Slippery When Wet”,
he was prepared to give it his all.

There is a saying: 
“It is never crowded, along the extra mile.”
Meaning that if you are willing to give more, give it your all, and rather die trying than give up? 
The world is yours.

And so it was.
The world became theirs, once again.
Resulting not just in what are considered their strongest years of touring, but also what many consider their best record These Days (1995) 

Ultimate though, the string of successes came to a still.
Everyone went their ways.
Jon appeared to have lost his heart to acting and his late 90s solo album was an indie record, not a rock record.

It became awfully quiet.

Until seven years after that Rosemont concert, Bon Jovi punched the world in the gut with their comeback album, Crush (2000) and first single It’s My Life.

This ain’t a song for the broken-hearted
No silent prayer for the faith-departed
I ain’t gonna be just a face in the crowd
You’re gonna hear my voice
When I shout it out loud

With the album Crush and the single It’s My Life, Bon Jovi broke into what would become their most successful and productive decade ever.

Once every seven years we all get a chance to pick ourselves up.
To get our asses back on that stage, and to give it our all.
Pull all the stops.
Blow the fuses.
Fire on all cylinders.

And to not just go that extra mile; But to stretch it to its maximum potential. 

Until you have absolutely nothing more to give and they have to carry you off stage.

Rock Star Writer

The New Rock Star Writer 

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New videos on the 1995 concert series expected soon at
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The 200o comeback:

Inspired by: Bon Jovi Madison Square Garden 2008 night 2 | new: Play List Series

Whether it was due to magical abilities of my hAnD90 mask, which I received from Sinterklaas (Sankt Nikolaus/ Dutch Santa Claus),
– Sinterklaas made the mask himself!
There is no official merchandise from the channel probably because Dominik from hAnD90 seems to be as modest as he is brilliant –
Or maybe it was not because of the magical mouth mask but because of some other reason;
But after 5 days my favorite Bon Jovi video channel hAnd90 is back online!

And he immediately spoiled us with three new uploads in 72 hours,
among which a live video premiere with chat!

I attended and after 2,5 hours of online partying – there were surprisingly many people drinking beer – and so much great input from other fans,
which performances were great to watch, I decided to look them all up and make a play list in honor of this night.

I m using it for yoga but you can use it anyway you like!.

Here’s a link to this playlist:
Inspired by: Bon Jovi Madison Square Garden 2008 night 2

A selection of Madison Square Garden night 1 and 2, was turned into a dvd

And here’s a link to that newly uploaded full Bon Jovi concert video
Bon Jovi | 2nd Night at Madison Square Garden
| New York 2008
You can replay our chat by looking for the “Live Chat” option.

Rock Star Writer

The New Rock Star Writer 

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I have no idea what I m going to do on YouTube from now on.
but I ll be there as soon as I know! 😉 Suzanne Beenackers YouTube

When what you’re doing is no longer working { introducing Mr. or Ms. Passion }

 click on the photo for the book “Burning Desire: The Jimi Hendrix Experience through the Lens of Ed Caraeff”

Ed Caraeff was only 17 years old when he made the photo of a kneeling Jimi Hendrix who had set his guitar on fire.
He became a successful photographer, and 40 years later, he sold all his possessions including his photographic library, to travel across America in a camper.
Because he was so young when he started working, he wanted to make up for lost time.

Whether being guided from within age 17, like Ed Cardaeff, is thanks to luck, a personality trait, faith in God, or perhaps even something that can be trained?
When your passion calls you out that loudly, you walk the right path automatically.
And to the envy of many who do not have Jeanne d’Arc like callings. 

But there is a flip side…
The day when you realize it’s no longer working.

People who have learned to love their job (or each other!), or who have made a sensible choice for a profession that offers stability or gives them a sense of purpose, will be able to carry on even when things are shifting;
But for the passionate ones, like Ed, that is a hard landing.

You can compare it to the difference between a relationship that is functional because you re in your thirties and want children;
And a love affair you canceled your return ticket for, lost your job over, and are now stuck with abroad, and you can’t go back home because of Covid.

In the first situation, if the marriage is no longer serving you, you will be able to keep it up for a good while. Maybe even forever. Because it was largely designed and planned out to begin with.

But if you were used to doing everything intuitively and in full connection?
In full wanting of each other?
(there were times when you didn’t even eat that’s how much sex you had!)
And then suddenly conscious efforts are required to even remotely get along?
That stings.

So at times like that, it’s good to realize that it’s one or the other.

Either you re going to plan out your life, and make it sustainable;
But then you re never going to taste the sweet high of being carried by Life itself, always knowing the next step, having more energy than you would possibly know what to do with, creating your best work, needing hardly any sleep;
OR you’re going to enjoy all those things, and not be sensible and stable at all.

Whether you’re one or the other is (probably) set (by now).
But they can both train or work to get better outcomes!

Whether you’re Mr. or Ms. Passion or Mr. or Ms.  Plan;
There’s no reason to not get you where you want to go.
Providing you don’t work against your talent.

However what I have experienced, is that we as a society know much about how Mr. and Ms. Plan can reach for their dreams;
And very little about how Mr. or Ms. Passion should go about them.

The biggest difference between being someone who is comfortable planning their life, and someone who lives with passion and from an intrinsic need to do something, to answer a call, is that we (the creative and the passionate ones) also tend to muscle through it, thinking of our end goal.
When that will never work with us.
Instead, we need to find the passion back.

So what do you do then?
I imagine Ed Caraeff being front row at a Lenny Kravitz gig, and it was the one where his pants were accidentally ripped open and he was suddenly naked on stage. 
And Ed finds himself eye rolling instead of clicking his camera….

You stop.
You be.
You just allow that sense of knowing you’re in the wrong spot to sink in and allow all the feelings that come with it.

If I look back on my life, it is the ONE lesson I could have learned earlier;
When it’s no longer working, for a passionate creative person?

That is a whole different ballgame than if it’s no longer working for someone who has been consciously designing and planning his or her life.
They can tweak and hack around it;
But for us such a thing is pointless.

We need to burn the bridge and move on. 

So here I am, December 2020.
One year after I became single.
Two years after I became a Bon Jovi fan.
And it is time to burn the bridge.

Just like Ed Careaff, I have cleared out all the paperwork.
Removed the list of Bon Jovi concerts I was going to review, from my kitchen cabinet.
Tore out a manually written catalog of Bon Jovi songs, from an A4 journal. Threw them out and stored the remainder of the notebook with only blank pages.
Cleared out my ringbinder with information on the 1995-1996 tour.
I unfollowed all Bon Jovi accounts, and Bon Jovi affiliated accounts.
The only ones I kept are people I consider friends.

So here I am.
With absolutely nothing to show for.

Yet I feel as if I’m 24 years old, on my knees;
And I just set my guitar on fire.

Rock Star Writer

The New Rock Star Writer 

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I have no idea what I m going to do on YouTube from now on.
but I ll be there as soon as I know! 😉 Suzanne Beenackers YouTube

How to ROCK your biz online, serve fans, make millions, and have everybody THROW their credit card at you.

I m going to open this blog post with a tweet that says how you want your Google reviews to be,
how you want your tribe to think of you,
how you want your FANS (aka customers or clients) to GLOW after having purchased your service.
Here it is: “Almost better than sex.” and a blush on their cheeks.
That is the kind of response we’re looking for.

The tweet you just saw was my response to attending a free live chat on the now emptied out channel hAnD90 (see yesterday’s post, on why hAnD90’s channel is gone),
but you’re going to want that desired response even more for any product or service people paid for.
Like for example, if your name is Bon Jovi, and due to Covid you have to take your business model online.

“Almost better than sex” is what we’re looking for, and here’s how to ROCK being a business online, make millions, get the fans, thoroughly satisfy all, throw in an encore, and another one,
ake them BEG for more;
How to 


So are you still with me out there?
Then fasten your seat-belts, because for the next three headers, my ass is yours.

the three things to make your biz ROCK online

1. Show up and show up HARD!

I don’t know what it is about Jon Bon Jovi’s presence in the online space, or general showing up in front of a camera, but whatever THAT is, that he brings to a live performance on a real stage?

Oh, he’s that leaving it at home.

I have not seen that RAW unapologetical Let.Me.Show.You.How.It’s.DONE! energy anywhere, since touring stopped in 2019.
Since late last year, when the first work of the new Bon Jovi album “2020” was shared with the public, it became clear this would be a  serious album.
The tone was a lot bleaker than Bon Jovi had ever been, b
ut Covid inspired additions to the album, and lack of touring, might have given Bon Jovi’s upbeat rock n roll power, the final blow.

The live streams looked pale, compared to anything we had seen in all those years.

So the first lesson if you want to make it online is:
Show up and show up HARD
Just like a rock show this thing ain’t gonna work, if people “can’t hear you in the back.”;
You need to be loud.
You need to be bold.
And you need to take showing up online, as
serious as Jon Bon Jovi took his live performances for over three decades.

Amp it up!
And then amp it up some more!

2. ask for the sale, always

If you re online people do not buy because you’re selling a unique service.
People also don t buy because you’re offering more for less either.

They buy because they relate to YOU, root for YOU, and then they will basically buy whatever it is you want to sell.

Jon Bon Jovi could be selling gym memberships this week, high-ticket entrance to his inner-circle over the weekend, and start fresh on Monday selling $5 tickets to a rerun from a premium This House is Not For Sale concert, where he will be attending online and we’ll all be sharing our favorite Bon Jovi tour memories.

Or there can be a weekly offer selling concerts/ tour bundles, which will then be uploaded to your Bon Jovi dashboard. 
Imagine the appeal, of collecting them all – how as a fan you just want to unlock all the bundles, all the concerts, you can see right before you on the dashboard.
Now there’s a business model for you.

Yet generic memberships programs, the way many online service providers have them, are unsatisfying.
Not in the least to your wallet, both from the purchaser as the business.

But specialized memberships programs, that offer whatever it is the client is interested in, can be amazing.

In Bon Jovi’s case you could have:
Memberships programs with interaction with Jon.
Memberships programs around affiliated merchandise, sweaters etc.
Memberships programs around musical merchandise, vinyl, etc.
Memberships programs around buying videos and video bundles, f.e.buying recordings of one leg of a tour, or individual concert.

You can sell the online bundles at a 50% discount, in the week you premiere them, keeping everyone on the edge of their seat, what will be released next.
Credit card in hand!

Make selling part of your everyday routine. 
You are showing up for everyone.
You are in a relationship with everyone.
And you’re selling to everyone.

Practice it until asking for the sale is as natural as breathing.

3. Always overdeliver

The current discussion, the one that made hAnD90 take down his YouTube channel, revolved around hAnD90 having shared content that was said to be part of a membership program.
The question arose:
“If this content is shared in the public space, what are we paying for?”

“We” should be paying because we want to
because they re overdelivering so much, that we will not care about about two videos leaking and are still delighted with our purchase.

If you want to make it online, you want to be overdelivering so much on your FREE content already, everybody so involved, hanging onto every word, that they are just waiting to pay you.
That it’s a natural progression of what you have on a day to day basis.

Overdelivering for paid content means: Give a discount, add in bonuses, make surprise appearances, and make people feel just really good about their purchase.

If you attend to the relationship so well people WANT to pay you, AND overdeliver, it will not matter at all if some of it has leaked, or if technically they could have gotten the content somewhere else for free, or for less.
Because your offer will have so many whistles and bells on it;

It’s rocking the house.

When you show up as strong as Jon Bon Jovi shows up on stage;
When you consistently ask for the sale, tell them what you’re selling right now, and do it knowing that you’re actually doing them a disservice NOT to tell them how to join or go next level if they want to;
And when you always overdeliver on what you bring to the table;

You’re going to ROCK your biz online, serve fans, make millions,
and have everybody THROW their credit card at you.

Even when you’re not Bon Jovi.

Rock Star Writer

update December 2020

As long as the hAnD90 channel is down, all Bon Jovi related series on this site and my YouTube have been suspended.

Curious how the Bon Jovi/ hAnD90 saga will pan out, and what on earth we re gonna talk about should I drop out of being a fan?
So am I!
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hAnD90 Channel Down | THE END of Bon Jovi on this site?

This is my last post until:
– the site from hAnD90 is back up
– January 2021, when it will continue Bon Jovi- free, probably as Rock Star Yoga

I could not find an image of that beautiful logo that hAnD90 used at the beginning of every Bon Jovi concert video:
A hand.

You could already hear the audio in the background, usually the crowd cheering, sometimes Jon talking.
And after the image of the hand had slowly drifted closer towards you,
it would disappear, and you would see where you were.
In a stadium.
A hall.
Or a more intimate setting.

For I believe ten years plus, Dominik’s YouTube channel hAnD90, has been a beacon for us fans.
And my site Rock Star Writer or Rock Star Yoga as it was called in the first year, is just as much a tribute to his channel hAnD90 as it is to Bon Jovi.

The first time I knew I was going to see the name hAnD90 a lot more often, was when I saved the recording of the concert, Nijmegen Netherlands 2019, knowing I would listen to it over and over again.
It was his, he had received the recording from friends.
Suddenly I knew who the two men were right behind me, who had refused to speak when I said something:
They didn’t want to ruin the recording with their voices!

The hAnD90 recording from Nijmegen, Netherlands 2019, was recorded from the golden circle and it was one of the many excellent recordings, of four decades of Bon Jovi concerts, that had the (I m gonna say it!) honor to be remastered by hAnD90. 

I refuse to go into full-on obituary mode here, after all I don’t even know what happened to the channel.
All I know is that Jon Bon Jovi’s brother has been inquiring which channel had shared exclusive “JBJ experience” members-only recordings on YouTube, and next thing anyone knows hAnD90’s channel is cleared out.

So not going into obituary mode means:
I m not going to look back on who hAnD90 WAS (past tense), and that his description boxes got so personal and at the same time very techy, which I found an enticing combination!
I refuse to see this as The End – 
To commemorate just one brilliant video hAnD90 made.

If this should be final, I will do more research and write a piece about the hAnD90 channel.
But not today.

I also think this is not the time to share my take on business models, 
but I will say that anyone who thinks art can be protected by putting a paywall around it, has got it wrong.

Anyone built for the future is in a continuous conversation with their fans and they can pay to be closer to you, to be in your energy. 
That’s it.
Payment is almost a symbolic thing: It is because you give so much value, that people are happy they can finally pay you.
You pay for the experience of being part of a community; Not because you can’t get the products or digital products cheaper or free somewhere else. 

However, from this day forward, I will never speak or write of them again, as long as the hAnD90 channel is down.
I m quitting all series here, and my YouTube series of Bon Jovi concerts 1995-1996. 
And not just because I looked forward to reviewing the concerts hAnD90 had remastered, but as a principle.

There is so much I want to say, about the business model, about bootlegging (Jon’s loud: “Bootleggers roll your tapes!” has been the inclusive message ever since the 90s!), about how it is the fans that ultimately make the tribe.
Yes, you can remove all your bootlegs from YouTube.
Just ask Guns N Roses.

The reason this site is NOT about Guns N Roses, is because they do not have that legacy. I have nothing to work with.
A handful of GNR albums, and all bootlegs removed….

But Bon Jovi has stayed in business throughout, always making records,
surviving even the departure of their lead guitarist.
But it were the bootlegs on YouTube and hAnD90s remastered recordings that made the fandom ALIVE.

It were the fans who breathed life into Bon Jovi, just as much as they gave it to us.

Ironically the songs hAnD90 posted were called Shine and Luv Can.

As Axl Rose would say:
“Take that one to heart.”

Rock Star Writer

Curious how this will all pan out?!
So am I!
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Welcome to Rock Star Yoga & 2020 Vision | Rock Star Yoga Course

Every Rock Star Yoga lesson in this course will have:

1. a video from my YouTube vault.
This week the first video I ever created:
“Welcome to Rock Star Yoga”

2. a newly written chapter:
Today I look back at biggest takeaway on how I started:
“2020 Vision”

And you can follow me on Facebook or Twitter for my personal yoga practice.

video: Welcome to Rock Star Yoga | { Class of 2019 – 2020 }

In this very first video, created June 21, 2019,
I talk about the
history of Rock Star Yoga (and why I switched to English);
The main difference with regular yoga, and even tying that to sex (it’s good to see how bold I was back then!);
How it all started at a Bon Jovi concert;
And it has a lot of cat cuddles in it.
More information and links related to this video in the description box on YouTube.

2020 Vision { chapter 1 }

Saturday November 28, 2020

photo: first video June 2019 | When I started what I called Rock Star Yoga, I knew I started without having the full vision. But what I didn’t know was how happy I would be in November 2020 that I had recorded everything I did know at the time.

Welcome to Rock Star Yoga! 
Because this lineage, this passion, you could even say my legacy of Rock Star Yoga, has had a, perhaps unsurprisingly;
ROCK-y start!

Rock Star Yoga started on YouTube, but about seven months in, I had to take it down because YouTube went through a software update and unedited my videos.
What I didn’t tell at the time, when I excused myself for taking all those videos offline, was that I had grown increasingly uncomfortable sharing it.
For many reasons, but what springs to mind are:

– my own yoga practice was erratic at best.
– I was withdrawing from teaching yoga more and more.
– the videos had become too much yoga and too little Bon Jovi. Too little rock. Too little about the things that gave me energy.

The last thing I wanted was Rock Star Yoga to be real yoga, and yet that is what it was slipping into.
I was creating yoga videos, I was writing about the yoga aspect, creating yoga schedules, and slowly but gradually it had knocked the fun out of it.

I was a yoga teacher from 2004 to late 2019, but didn’t really stop until Covid ended my lessons for friends and I paused my online classes because I just needed to get my vision back on what it was I wanted to teach.

By chance, this rocky start has illustrated one of the key principles of Rock Star Yoga versus all other yoga;
I believe your vision, a vision, comes first.
Your idea should not necessarily be crystal clear in terms of details (the hows), but the essence of it should be almost tangible, before there is any doing.

The vision should be clear enough, sturdy enough, defined enough, that when someone throws a new idea or perspective at you, you immediately see if it matches your vision.
When I started Rock Star Yoga, I had that level of clarity.
So even though the road would get rocky, when I started sharing Rock Star Yoga on YouTube and this blog, I did know what was part of it and what wasn’t.

If someone had thrown an idea at me I would have been able to say:
Yes, that’s a part of (in my case) Rock Star Yoga.
That’s not Rock Star Yoga.

If I had not been that certain, I would not have started.

And yet I failed to “rock” Rock Star Yoga the way I intended, and slipped into mistakes like teaching actual yoga on YouTube, knowing very well that the core of Rock Star Yoga was a mindset one.
And that the Rock Star Yoga exercise, or practice, was an individual and intuitive one.

The teacher, the classes, the books, the tools, the apps;
Everything that taught you the hows of yoga, was in my opinion contributing to you not finding your own way, and to you not doing nor developing your own yoga.

And yet there I was, teaching actual yoga on YouTube.
There I was, making yoga schedules for this blog.
What had started as a clear and profound vision, ended up on a slippery slope downhill.
YouTube unediting my videos was the death of it, but it was also a convenient excuse to end a project that had gone sideways.

In theory, I m very much pro a do-ers mentality.
And “Done is better than perfect” is definitely a slogan I live by.
But at the same time I need to embrace the idea of something. Only after that will I do it and automatically do it my way, right from the start.

I embraced the idea of doing yoga a year before my first class.
And so identified with the year I embraced it, that it took me for over a decade before I realized I had not started doing yoga until a year later.

In 1998, Madonna told the world about the fact that she did Ashtanga yoga, and that was my falling in love with it.
With the idea of yoga.
But before I had found a yoga teacher I liked, and a yoga style I liked (we didn’t have Ashtanga where I lived) it was Fall 1999.

However the year in between had not been wasted.
Because for some of us internalizing something, getting our head around it before we do something, is  The Way.

Which is the road less traveled, and it can take you 48 years before you fully understand the consequences of it!
That just doing something is pointless.
And just starting a waste of time. 

Some of us need to BE with the IDEA, before we can do.

For the 2019 concert of Bon Jovi I had been preparing for months. I knew the setlists and had written out the lyrics to the songs in an effort to remember them better.
I had checked out the location.
Planned ahead what I would be needing, and dug deep to find out what my rights were with regard to what I was legally allowed to bring in terms of water etc.

And as a result I had the best concert ever, and all the other concerts I went to, are rather pale compared to this one.

In this series, I will share the principles of Rock Star Yoga.
But they can never outdo or overwrite the number one principle which is The Idea.

More than conveying my ideas of what Rock Star Yoga is, I want this message to be;
You may be one of those people, who need to create in your head first.
Who need to understand, first.
Chew on it.
Digest it.

Develop it.
Until you can see it with great clarity!

Perfect 20/20 vision.
All that before you do anything.

That is the only way things will ever work for you.

And the only way to rock them.

Rock Star Writer

new: Rock Star Yoga Course

Welcome to Rock Star Yoga & 2020 Vision
is the first post in my
Rock Star Yoga Course

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You can find the subscription button on this page, probably somewhere on the right.

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